03 Final Project 2nd Year: Uber Rebrand
Date Completed: 15 / 06 / 2022
Module: 53_3
Duration: ≈60 Days
Softwares Used:
Duration: ≈60 Days
Softwares Used:
Brief:
For the second year final project, we had to choose a design agency out of a list of 34 and recreate one of their projects. The project was split into two parts. The first part consisted of choosing an agency and making a Brochure, a Showreel and a piece of extra marketing material for them. Then we also had to present the agency as if we are a part of it. Then we had to chose a project of theirs and recreate it.
My chosen agency is Wolff Olins, and their project to rebrand is Uber.
Part 1: Wolff Olins Assets
Brochure:
Marketing Collaterals:
Showreel:
One of the tasks we were assigned to do was to create a showreel for Wolff Olins. It can be found in the following link: https://youtu.be/fML5Ozmb7MQ
Note: This is fake and with no direct association with Wolff Olins.
Part 2: Uber Rebrand:
New Uber Logo:
Logo Construction Grid & Exclusion Zone:
Brand Color Palette:
Logo Color Variations:
Logo motion Graphic:
For the logo motion graphic, press on the following link:
https://youtu.be/r_dqGCyb-CY
Uber App Icon:
Uber Vehicles:
UberX
Uber Van
Uber Green
Scooter:
Bike Stand:
Uber Waiting / Charging Port:
Promotional Posters / Billboards:
Billboards
Posters:
Motion Graphic “Move Together”
Included in the brief was a motion graphic that Wolff Olins created that I redid with my new branding. It can be found in the following link:
https://youtu.be/DR-tyDzvjXI
Travel Advertisement:
Wolff Olins created a small travel video for Uber, which encouraged travel with Uber in different locations. The link below has my version of it:
https://youtu.be/L4Fj0cEDf0s
Vehicle Showcase: