Giacomo Borreo Portfolio
30 / 08 / 1999

Welcome to my professional portfolio. I’m a 25 year old graphic designer and have a strong passion for graphic design, and creative problem solving.
This website showcases my favorite projects, in which you can see my broad skill set. It includes everything from Branding, Editorial, Video editing and UX / UI. I also have some experience in Photography and Sound Editing & Production.

Below you will find my CV:
Curriculum Vitae in English
Curriculum Vitae en Español



︎︎︎ Email
︎︎︎ Instagram
Giacomo Borreo Portfolio
30 / 08 / 1999


Hello, Welcome to my professional portfolio. I am 24 years old and have a strong passion for good graphic design.
Within these projects, you can see my broad skill set, which includes everything from Branding, Editorial, Video editing and UX / UI. I also have some experience in Photography and Sound Editing & Production.

I hope you enjoy the projects! 


︎︎︎ Email
︎︎︎ Instagram
︎︎︎ Twitter

03 Final Project 2nd Year: Uber Rebrand
Date Completed: 15 / 06 / 2022



Module: 53_3
Duration: ≈60 Days

Softwares Used:


Brief:

For the second year final project, we had to choose a design agency out of a list of 34 and recreate one of their projects. The project was split into two parts. The first part consisted of choosing an agency and making a Brochure, a Showreel and a piece of extra marketing material for them. Then we also had to present the agency as if we are a part of it. Then we had to chose a project of theirs and recreate it.

My chosen agency is Wolff Olins, and their project to rebrand is Uber.


Part 1: Wolff Olins Assets

Brochure:



Marketing Collaterals:




Showreel:
One of the tasks we were assigned to do was to create a showreel for Wolff Olins. It can be found in the following link: https://youtu.be/fML5Ozmb7MQ

Note: This is fake and with no direct association with Wolff Olins.


Part 2: Uber Rebrand:

New Uber Logo:



Logo Construction Grid & Exclusion Zone:



Brand Color Palette:




Logo Color Variations:




Logo motion Graphic:

For the logo motion graphic, press on the following link:

https://youtu.be/r_dqGCyb-CY

Uber App Icon:




Uber Vehicles:

UberX

Uber Van

Uber Green


Scooter:




Bike Stand:




Uber Waiting / Charging Port:




Promotional Posters / Billboards:

Billboards

Posters:


Motion Graphic “Move Together”

Included in the brief was a motion graphic that Wolff Olins created that I redid with my new branding. It can be found in the following link:

https://youtu.be/DR-tyDzvjXI


Travel Advertisement:

Wolff Olins created a small travel video for Uber, which encouraged travel with Uber in different locations. The link below has my version of it:

https://youtu.be/L4Fj0cEDf0s


Vehicle Showcase: