Giacomo Borreo Portfolio
30 / 08 / 1999

Hello, welcome to my professional portfolio. I am 24 years old and have a strong passion for good graphic design. 
Within these projects, you can see my broad skill set, which includes everything from Branding, Editorial, Video editing and UX / UI. I also have some experience in Photography and Sound Editing & Production. 

For my Curriculum Vitae, click here.



︎︎︎ Email
︎︎︎ Instagram
︎︎︎ Twitter
Giacomo Borreo Portfolio
30 / 08 / 1999


Hello, Welcome to my professional portfolio. I am 24 years old and have a strong passion for good graphic design.
Within these projects, you can see my broad skill set, which includes everything from Branding, Editorial, Video editing and UX / UI. I also have some experience in Photography and Sound Editing & Production.

I hope you enjoy the projects! 


︎︎︎ Email
︎︎︎ Instagram
︎︎︎ Twitter

03 Final Project 2nd Year: Uber Rebrand
Date Completed: 15 / 06 / 2022



Module: 53_3
Duration: ≈60 Days

Softwares Used:


Brief:

For the second year final project, we had to choose a design agency out of a list of 34 and recreate one of their projects. The project was split into two parts. The first part consisted of choosing an agency and making a Brochure, a Showreel and a piece of extra marketing material for them. Then we also had to present the agency as if we are a part of it. Then we had to chose a project of theirs and recreate it.

My chosen agency is Wolff Olins, and their project to rebrand is Uber.


Part 1: Wolff Olins Assets

Brochure:



Marketing Collaterals:




Showreel:
One of the tasks we were assigned to do was to create a showreel for Wolff Olins. It can be found in the following link: https://youtu.be/fML5Ozmb7MQ

Note: This is fake and with no direct association with Wolff Olins.


Part 2: Uber Rebrand:

New Uber Logo:



Logo Construction Grid & Exclusion Zone:



Brand Color Palette:




Logo Color Variations:




Logo motion Graphic:

For the logo motion graphic, press on the following link:

https://youtu.be/r_dqGCyb-CY

Uber App Icon:




Uber Vehicles:

UberX

Uber Van

Uber Green


Scooter:




Bike Stand:




Uber Waiting / Charging Port:




Promotional Posters / Billboards:

Billboards

Posters:


Motion Graphic “Move Together”

Included in the brief was a motion graphic that Wolff Olins created that I redid with my new branding. It can be found in the following link:

https://youtu.be/DR-tyDzvjXI


Travel Advertisement:

Wolff Olins created a small travel video for Uber, which encouraged travel with Uber in different locations. The link below has my version of it:

https://youtu.be/L4Fj0cEDf0s


Vehicle Showcase: