03 Final Project 2nd Year: Uber Rebrand
Date Completed: 15 / 06 / 2022
![](https://freight.cargo.site/t/original/i/e9b3f7187d84196c23501fae7132df876bdc8bd03690f4caa7f5aa49343483cd/Uber-Logo.png)
![](https://freight.cargo.site/t/original/i/f49c92660b869ffa78fbe21d6c45aea504575b764a1f5269cd7cdbebd3398768/UberX-Car.png)
![](https://freight.cargo.site/t/original/i/5020afd8099cf16e8c2808a580bdb8b2528711a46b6eeb23254f5748189de033/Wolff-Olins-Logo.png)
![](https://freight.cargo.site/t/original/i/5b406a0dfdcdc90afdf29c1a8f2f9c495f993be4f70a7473967294f8de719660/Brochure-Page.png)
Module: 53_3
Duration: ≈60 Days
Softwares Used:
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Duration: ≈60 Days
Softwares Used:
![](https://freight.cargo.site/t/original/i/e46e32de299e506d742d61df3238a35205b000ca95027bc5c354503f07d30f91/Photoshop-Icon.png)
![](https://freight.cargo.site/t/original/i/7fc5ab227fa476951758b16b73f1ee14eadfea68323a64bae49a337ae09f3bdd/Illustrator-Icon.png)
![](https://freight.cargo.site/t/original/i/ee9723778598a6067bed65749e09dc7fa8f24ffe70bb6397bebc4068fb2b1136/Indesign-Icon.png)
![](https://freight.cargo.site/t/original/i/4d7415b9fcb6ae22f0099fef9a9c602e371b1217c31783f6d628833fe9e0c1c2/Premiere-Pro-Icon.png)
![](https://freight.cargo.site/t/original/i/4c8f297bf038607b39ac0c4f43cdabfaf31ed5c63ff9b0308797ba8a49c39b43/After-Effects-Icon.png)
Brief:
For the second year final project, we had to choose a design agency out of a list of 34 and recreate one of their projects. The project was split into two parts. The first part consisted of choosing an agency and making a Brochure, a Showreel and a piece of extra marketing material for them. Then we also had to present the agency as if we are a part of it. Then we had to chose a project of theirs and recreate it.
My chosen agency is Wolff Olins, and their project to rebrand is Uber.
Part 1: Wolff Olins Assets
Brochure:
![](https://freight.cargo.site/t/original/i/52139f37fcc2db751a6169be6899c41127860ac2cf55a184d7cde37daa5ed33b/Res-Temp.png)
![](https://freight.cargo.site/t/original/i/2a883b87df3577444325ce54e96f296f62d861fc3f55fcb23f364956358fa625/Wolff-Olins-Brochure-Mockup-1.png)
![](https://freight.cargo.site/t/original/i/89f89e538688ea1af182d1537bab812b507cc4b261e4e1200ad4ec30f164634c/Wolff-Olins-Brochure-Mockup-2.png)
Marketing Collaterals:
![](https://freight.cargo.site/t/original/i/723928161d107d039547320c3bd629e266e6472318e52d713c0184c4f01ec1aa/Business-Card-Side.png)
![](https://freight.cargo.site/t/original/i/7999d89583c26e9cbd44d0c2b55ccbf1e993650b287c4c65ef36e6dcfcc4446a/Reduced-Business-Card-Straight.png)
![](https://freight.cargo.site/t/original/i/2dea35990f7fb223a4376279699c924da5fb0d10fa1383d2d106eb8d509cfd12/Notebook-Cover-Mockup-Free-PSD.png)
![](https://freight.cargo.site/t/original/i/e1948c1d06e8870d9a112382880a58a555267a5e839f75b49a0aaf0dc2d0215a/Pen-mockup-V2.png)
Showreel:
One of the tasks we were assigned to do was to create a showreel for Wolff Olins. It can be found in the following link: https://youtu.be/fML5Ozmb7MQ
Note: This is fake and with no direct association with Wolff Olins.
Part 2: Uber Rebrand:
New Uber Logo:
![](https://freight.cargo.site/t/original/i/5576cadbff8ec399611ab8ad40241a8b4da4ec56985596e31504bd352d73b504/Uber-Logo-Display.png)
Logo Construction Grid & Exclusion Zone:
![](https://freight.cargo.site/t/original/i/92622d6a1e52ae72ef3e45689852df078c3070ef73d6ef1ff42dc7b408e37af6/Logo-Grid-U4x.png)
![](https://freight.cargo.site/t/original/i/153d7b1e62973d68d78137378496f7988f5f148b70533bf38c85d397abaa98c0/Logo-Grid-B4x.png)
![](https://freight.cargo.site/t/original/i/f706730d0f6a40ac9a55c92cab5e0ad11caf28dd024bfd95844b28b812295605/Logo-Grid-E4x.png)
![](https://freight.cargo.site/t/original/i/2aa796d9b9fb9695284ce610b2d33198e017f6a873bd6054e545c862fcbb2ec2/Logo-Grid-R4x.png)
Brand Color Palette:
![](https://freight.cargo.site/t/original/i/2a8f28611e4e4b7e667f29c1c9ed0ffb166a4e7f383b42ec1db0fbadf20ad269/Uber-Color-Palette.png)
Logo Color Variations:
![](https://freight.cargo.site/t/original/i/ef149e8bfb3eb4fd51c5ab2879c879531825282c78e05c7e852b4982e4eda1f0/White-Logo-Black-Background.png)
![](https://freight.cargo.site/t/original/i/f19b0ce3b187af8102940498c69478125cb5d329d18b702d086aedc7e152aba3/Black-Logo-White-Background.png)
![](https://freight.cargo.site/t/original/i/af50bd7d2836ca3aa0de06e2153360ca61b16351f256c82fda8db31be695b44e/Green-logo-White-Background.png)
![](https://freight.cargo.site/t/original/i/6f06829b517ba16eb2b71015d9faba7fd3e2a57d207d0a569832f50c46878a4a/White-Logo-Green-Background.png)
Logo motion Graphic:
For the logo motion graphic, press on the following link:
https://youtu.be/r_dqGCyb-CY
Uber App Icon:
![](https://freight.cargo.site/t/original/i/ebcfa4eaca86d4039e9b7bc69ceab2fba65a50fb877dc9ba58a753968318f657/iPhone-X-Mockup.png)
![](https://freight.cargo.site/t/original/i/455cd9d805226b7410f2a543112ed35fd68b6c5ed218942c8b622a3b24e4d84a/Uber-App-Icon.png)
![](https://freight.cargo.site/t/original/i/46496319f4bd97774d94ada7a05857f1fc4a52ba52907e5ebcc17bff2bd9f4ef/Uber-App-Icon-Construction.png)
Uber Vehicles:
UberX
![](https://freight.cargo.site/t/original/i/03335ab96a93f5ca137f02e231cd77a4b213b326e6c8bd55e9b8b910f9acd59d/Toyota-Prius-UberX---Black.png)
![](https://freight.cargo.site/t/original/i/927cc52e6ad666120ae4ef3eabcd1e8e647acb911c6932316578c785e6501a62/Toyota-Prius-UberX---White.png)
Uber Van
![](https://freight.cargo.site/t/original/i/cfa0777a89ac5d089e98962a540dbff2fcb134990a33b29ac8b8ad7447922316/Mercedes-Viano---White.png)
![](https://freight.cargo.site/t/original/i/e8ead20803d6d036fab0da9dff5997110c6f24ed14e9b5ec1828598262b4a368/Mercedes-Viano---Black.png)
Uber Green
![](https://freight.cargo.site/t/original/i/e717eb2cd9f4162050e8c8b3fec1f899ff0c5af9a3d59682bea4dfd3c686d4c2/Tesla-Uber-Safety.png)
Scooter:
![](https://freight.cargo.site/t/original/i/5b27a95f385fb6e9c6ebd07cb966fe12531902e02ac5af9074adce962e5afd32/Green-Scooter.png)
Bike Stand:
![](https://freight.cargo.site/t/original/i/9fd0a4cb271181604e743be817ed15d06067a67a8ee576da39661c5c5eb75f3b/Bike-Stand-Main-View.png)
![](https://freight.cargo.site/t/original/i/560609b52e8db67a99bde8dfda62761e6a05030b8c5d4cf76c3fe389cbfa5f61/Bike-Stand-Top-View.png)
![](https://freight.cargo.site/t/original/i/7ff870a8a5d091ab680c9dd7fa01283c5a54f60408298b1f5bafe784acbcd183/Bike-Stand-Side-View.png)
Uber Waiting / Charging Port:
![](https://freight.cargo.site/t/original/i/6221d86fb540f686db0b979023f65e5429419501465f5bea2d384d58f26fe7ce/Tesla-Uber-Safety.png)
Promotional Posters / Billboards:
Billboards
![](https://freight.cargo.site/t/original/i/9d2d2bb7b8e947be4d9a8b49f6daa0cb8bef8d797f79ee87659c1ad82ac54639/Milano-Billboard-Landscape.png)
![](https://freight.cargo.site/t/original/i/8874e11330d820f000e1e30fc744fd3f00028ac138a2024b0dd768149fd21b95/New-York-Billboard-Landscape.png)
![](https://freight.cargo.site/t/original/i/c55e4a642b563296752a4112eee9bbb4920a9fb29831fa1b4968a93285f0b929/Paris-Billboard-Landscape.png)
![](https://freight.cargo.site/t/original/i/005a2f7ad0926e278aa3efe12be5e847d4646ea4565a4c9718d1391a08dc4a14/Taj-Mahal-Billboard-Landscape.png)
Posters:
![](https://freight.cargo.site/t/original/i/eb27ed63709e9ebeffff2e235816dcc1d90c619a6b7eb035b3db95c4e10ba763/Milano-Indoor-Poster.png)
![](https://freight.cargo.site/t/original/i/ee30d72f1ec42bb9da461280364fe4be8dbb71132b756fba0c9d4dfe9b694aca/New-York-Indoor-Poster.png)
![](https://freight.cargo.site/t/original/i/c4ab896f0cd2ee76277235fc5386120a31d6fe421f3180de26c35a301abb13fe/Paris-Indoor-Poster.png)
![](https://freight.cargo.site/t/original/i/9119a179805d14b050361ed38303656abd33c46d459d371cbc4508127a39a894/Taj-Mahal-Indoor-Poster.png)
Motion Graphic “Move Together”
Included in the brief was a motion graphic that Wolff Olins created that I redid with my new branding. It can be found in the following link:
https://youtu.be/DR-tyDzvjXI
Travel Advertisement:
Wolff Olins created a small travel video for Uber, which encouraged travel with Uber in different locations. The link below has my version of it:
https://youtu.be/L4Fj0cEDf0s
Vehicle Showcase: