01 Descalzos Viejos — Giacomo Borreo Portfolio

01 Descalzos Viejos Re-Branding

Date Completed: 29 / 10 / 2021

Module: 51_1
Duration: ≈30 Days

Type:
Branding /
Packaging Design

Softwares Used:

Brief:

In this project we were tasked with recreating the Descalzos Viejos brand in a more youthful way than what it is now. Descalzos Viejos is a wine brand in Ronda that produces mostly red wine, with bottle prices ranging from 10-35 euros. The winery was created in the late 1990s, making it about 2 decades old, which is why they are in need of a designer
for one of their new bottles. For this project we are expected to;

- Refresh or re-create the exsisting brand logo.

- Create Brand collaterals

- Create a bottle label and outer packaging for one wine. - The packaging for
one other complementary and traditional Andalusian Food.

- Advertising and Innovative ideas for the promotion of the products.

- Create a GIF for social media.

- Provide product photoos of packagnig prototypes and create the final dielines.

Descalzos Viejos Logo Construction

The logo is a combination of the letter D and V, from Descalzos Viejos. I thought as they have two letters that go well together, they could be combined to create a single letter. The letters had to be modified in order to fit with each other, I placed the V on top of the D and modified it to fit into the space of the D. The Stroke of the V hides behind the D, although the stem is in front. This creates a sense of balance, as it was hard to make both letters equally visible, and not having one dominate the other.

Final Logo Colors:

Below is the color palette for the Descalzos Viejos Brand. The logo on the label is in white, but however the purple color can be used in order to add some color in some products or future labels.

Different Logo Variations:

Below are the color variations of the Logo. The logo works in black and white in both senses, so can be adapted to all situations, and same goes for the purple variation.